Posts
Digital content: It's all useless unless you need it.
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The strategic business value of boring.
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Are strategists supposed to have crystal balls?
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Cinematic pitches: selling certain death at Mordor and King Buddy.
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There's a reason why the only prerecorded sales conversations are at the drive-thru.
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Sales for smarties: goodbye solution selling, hello insight selling.
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If insight is the answer, be sure of the question.
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How Brad Pitt has helped me on the path to statistical enlightenment.
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Data analytics: hard numbers don't equal hard facts.
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Where does Facebook go from here? Part II
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