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NetFlix does long-term strategy proud.

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B2B marketing: a struggle between emotion and rational thought

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9 & 3/4 Thinking: Brain Pickings via Maria Popova

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Who knows how to wrangle huge web projects?

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9 3/4 thinking: astronaut life insurance.

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Digital content: It's all useless unless you need it.

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The strategic business value of boring.

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Are strategists supposed to have crystal balls?

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Cinematic pitches: selling certain death at Mordor and King Buddy.

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There's a reason why the only prerecorded sales conversations are at the drive-thru.

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Sales for smarties: goodbye solution selling, hello insight selling.

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