Great blog post on HBR today: Business Needs More Judo, Less Karate
It contends that, long-term, the loud hardcore pitch comes up short compared to authentic companies, products, and services speaking for themselves, often in a whisper. The author analogizes it to karate vs. judo, striking blows and kicks versus the "gentle way."
But I'm biased. While all the rest of the neighborhood kids were on the baseball diamond or football field, I was in a judo dojo.