Monday, February 27, 2012

Do the twist.

Think of something you recently found interesting. Now dare to tell me that it didn't have a surprise element to it. No matter if you're talking movies or marketing, facebook likes or youtube views, predictability leads to anonymity.

My apologies for dipping into outdated business-speak yet again, but surprise is a primary way of creating stickiness. But outdated is relative. It was probably old hat when Homer threw a one-eyed giant sheepherder into his tale to mix things up.

Here are a few twisty starting points:

Tuesday, February 7, 2012

PowerPoint? Yay!

My creative friends just might disown me after this admission: I like PowerPoint. And not just a little. To illustrate just how low I've sunk, I admit I sometimes surf slideshare.net, the ultimate .pptx porn site.

But up here in the strategy department, it's the kind of thing you feel okay getting caught looking at.Which I just did, oogling a great deck (yet another cringe from creatives) from JWT on 100 things to watch in 2012. Sure JWT is a competitor, but that didn't stop me from looking at their pretty hot slides.

I don't feel dirty, either. I feel informed.

Monday, February 6, 2012

Marketing strategy at the Super Bowl.

I no longer watch the Super Bowl for the ads. Of course I watched the spots religiously when I was a young creative. If you didn't, you'd be thrown out of the club quick-like. But I'm neither young or creative anymore.

I haven't watched football for football's sake since I was a lad, back when I lived for the brute strength of Steelers' "Steel Curtain" defense and Lynn Swann's ballet-like catches. But I have to admit to still having a soft spot for it, so I watched the first half of last night's game. Oddly, I thought quite a bit about work during that time--and it had nothing to do with the GM apocalypse spot with a direct swipe at Ford (although the shriveling creative in me liked its audacity).

It had to do with chaos theory.