My creative friends just might disown me after this admission: I like PowerPoint. And not just a little. To illustrate just how low I've sunk, I admit I sometimes surf slideshare.net, the ultimate .pptx porn site.
But up here in the strategy department, it's the kind of thing you feel okay getting caught looking at.Which I just did, oogling a great deck (yet another cringe from creatives) from JWT on 100 things to watch in 2012. Sure JWT is a competitor, but that didn't stop me from looking at their pretty hot slides.
I don't feel dirty, either. I feel informed.